Posts in «Marketing» category

Star Wars Fever Pitch

Overjoyed geeks across the world are freaking out over the newly released J.J. Abrams-directed Star Wars teaser. It’s so good, analysts are saying that it has given Disney a $2 billion stock boost. Misty-eyed fan reactions on Youtube are proof, leaving me genuinely awe-struck and I’m not alone (via mirror.co.uk): A producer on the new […]

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H&M “Trollhorned” for Fake Metal Marketing

by: in: Marketing

File under truth in advertising: Henri “Trollhorn” Sorvali of Finnish metal band Moonsorrow admitted to Billboard Magazine that he was part of an “art collective” that trolled clothing retailer H&M. The group created music, videos, album covers and histories under the fake label, Strong Scene Productions in response to bomber jackets and other clothing items […]

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